CONCEPT & DESIGN
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Coffee Table Book Concept and Design
Coffee table books are a powerful marketing tool for luxury brands and it’s easy to understand why customers find them so immediately captivating. With their over-sized formats, stylish photography, beautiful design and high quality print, they deliver the impressive visual experience that these books are known for. If you’re considering commissioning a coffee table book and want to create a truly lasting impression with your target audience, then your book will need more than beautiful imagery and great design – it will need
a good book concept.
The importance of a good coffee table book concept
The coffee table books that we make at Andrews Books always feature a creative concept, an idea, an overarching message that underpins and influences everything. This big idea – or creative theme – is usually rooted in research-led insight and linked to a company’s objectives. Like any other marketing communication medium, the most powerful pictures and compelling words come from understanding a company’s commercial background and brand strategy – and appeal to a reader’s head and heart.
A good book concept should influence everything
Coffee table book design is much more than simply arranging images and copy on a page. Obviously page layout is key to creating a luxurious looking book, but it is only one element of a much more encompassing
design process.
Just as the book concept influences everything to do with the narrative and copywriting, it also massively influences all of the design aspects. From the photography, page layout, fonts, typography and colour palette, through to the book cover design or book box packaging design. A concept’s influence may also be seen in the book printing and packaging – from paper stocks and book covering materials through to specialist
printing techniques.
If you are considering commissioning a custom coffee table book, we would love to help. Please complete the enquiry form at the bottom of this page and we will be delighted to answer any questions you may have.
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ABOUT ANDREWS WORLDWIDE
Andrews is the creative and brand communications agency of luxury PR & design virtuoso – Shawn Andrews.
Based in London and Kuala Lumpur but operating globally for more than twenty years, Shawn’s talent delivers unequalled and beautiful luxury design solutions. Services include public relations, branding, research, website design, digital marketing, publishing & custom book design, print design and bespoke packaging.
Andrews’s mission starts and stops with its creativity
and has been harnessed by royalty, UHNWI and
family businesses across the world.
MAKE AN ENQUIRY
If you wish to discuss a new project please complete the form below or email a brief outline of your requirements to hello@andrewsworldwide.com. If you would prefer to discuss over the phone please drop us an email in the first instance and we can arrange a mutually convenient time for a call.
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