BESPOKE COMMUNICATIONS
Reputation Management for Luxury & Aspirational Brands
Andrews has made its mark in the communication’s domain and have established a reputation for excellence in the delivery of bespoke communication solutions. We are proactive in nature, enthusiastic and ambitious. Our team’s crafts are enhanced every day at the office. We are curious, bright, personable and a raconteur with killer writing skills. It is these qualities that make us able to conceptualise, plan and effortlessly execute world-class events and ground breaking public relations campaigns.
We listen, advise, innovate and generate ideas. Then we apply our experience, insight and inspiration to create winning strategies. We immerse ourselves into our client’s needs and wants, and by doing so, we exceed expectations, deliver extraordinary results and retain them year after year.
We have over 20 years’ experience working with brands across a wonderfully diverse range of market sectors. From galleries, fashion, perfumery, travel, automotive, government, oil & gas, construction & property, hospital/healthcare, education, agriculture, information & communication technologies and corporate, through to sports, finance and B2B professional services.
“Publicity is absolutely critical.
A good PR story is infinitely more effective than a front-page ad.”
Richard Branson
INVESTOR RELATIONS (IR)
Andrews is focused on helping SMEs and pre-IPO firms attract the right investors to help them grow
their businesses.
We take time to build a deep understanding of your company, its goals and strategy and work with senior leaders to establish clear key messages and credentials. We carefully audit your communications and build up leadership and company profiles to make you an attractive proposition for potential financial partners.
We have decades of experience of working with UHNWIs and family-run businesses. We can introduce you to investors across Europe and Asia, to America and the Middle East. This includes organising introductory dinners, presentations and conferences. We have handled investment-opportunity promotions and events. Familiarity in the industry enables us to proactively leverage our network to help clients broaden their coverage, target new investors and keep stakeholders fully updated.
Our approach to IR strategy
We work with private and public companies to develop comprehensive investor relations strategies, present their equity stories in the most compelling manner, manage market expectations, monitor message adoption among investors and correct misconceptions or inaccuracies swiftly.
A comprehensive investor relations strategy is essential to not only navigate the challenges that arise through the course of a financial year but also the unforeseen business transformations which can destabilise a company.
We work alongside in-house investor relations teams and/or provide an outsourced IR function. We pride ourselves on assisting with the creation and implementation of tailored investor relations plans that cater to corporate needs, with the underlying goal of enhancing your engagement with investors, financial media and the wider stakeholder spectrum.
ISSUE & CRISIS MANAGEMENT
Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Crisis Management is preparing for those inevitable events, both large and small, that can damage an organisation’s hard-earned reputation. We aren’t negative people; we just have been practicing public relations long enough to know that crises happen, and how they are handled is the difference between gaining the public’s respect, or having a going-out-of-business sale
Our approach to a crisis strategy
So, how does a company manage a crisis the right way? Be prepared. That is the essence of crisis communications, and that’s what we help our clients do.
The broader strategy that involves identifying threats, assessing risks, developing response plans, and allocating resources. The goal is to protect our clients and their stakeholders by ensuring the safety of their employees
and customers.
We help organisations anticipate potential problems and develop a response for each scenario, designate roles and responsibilities for each member of the crisis team and identify a primary spokesperson. Most importantly, we establish a command centre where accurate information can be managed and delivered at certain times through specific channels such as their websites, social media sites, or during a media briefing.
Message development
A key part of any crisis plan is the message. A crisis can happen fast and at zero notice. That’s why it’s important to have messaging prepared ahead of time that addresses the situation and minimises fallout. In all our crisis management work, we use a proven messaging formula designed to help clients communicate compassionately during a crisis and put things in perspective for the public.
We prepare you for the media
We train clients on how to be interviewed during a crisis, so they appear confident, compassionate and knowledgeable and are able to direct the interview, rather than just be along for the ride. In many ways, a crisis is your organisation’s opportunity to prove its merit and demonstrate its fortitude. That’s what crisis communications prepares you to do: handle a negative situation in the best possible way, so that you come out
on top.
Our crisis communications media training sessions include interview tips and guidelines and message development. We conduct and record mock interviews to help clients see how they might appear in a real interview setting. While no one can have complete control over a story, media training gives companies a better chance to guide the conversation and be pleased with the result.
We monitor social noise
A key component of any reputation management programme, and crisis communications in particular, is monitoring and understanding what people are saying online, a place where a simple grievance can escalate quickly. This is especially critical when an organisation faces a crisis that can damage its reputation. We monitor print and online news, social media channels, blogs and digital forums for any negative chatter. We identify the key industry influencers, so we can provide insight to our clients about what relationships to develop. We help clients analyse the sentiment of different comments and determine if, when and how to respond.
Andrews’ services include brand positioning and brand identity, market research, web design & digital marketing, coffee table books, book design and print design.
If you are looking for a creative communications agency to manage your company’s reputation, then please get in touch.
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If you wish to discuss a new project please complete the form below or email a brief outline of your requirements to hello@andrewsworldwide.com. If you would prefer to discuss over the phone please drop us an email in the first instance and we can arrange a mutually convenient time for a call.
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