RESEARCH & DATA INSIGHTS
Market and Social Research Specialists
Andrews research team provides bespoke research and consulting expertise for a wonderfully diverse range of market sectors and brands across the entire communications cycle. From galleries, fashion, perfumery, travel, automotive, government departments, oil & gas, construction & property, hospital/healthcare, education, agriculture, information & communication technologies and corporate, through to sports, finance and B2B professional services.
We offer the full range of research and analytics capabilities alongside knowledge in strategy, campaign design and behaviour change theory.
The team brings together varied expertise, including qualitative and quantitative research methods, behavioural economics, cognitive and social psychology, advanced data analytics, communications consultancy and capability building.
Our work is always interesting; it involves wide-ranging audiences and often sensitive issues, and it makes a real difference to the world in which we live.
We make your decision-making simple and easy. Our qualitative and quantitative research expertise has helped hundreds of clients from Europe and Asia, to America and the Middle East, make better decisions. So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance; we can help your luxury, aspirational, start-up and family businesses understand its target market by gathering and analysing data.
Our approach to research strategy
Research is the rocket fuel that powers your most effective campaigns, product developments, and marketing strategies. We examine consumer behaviour and trends in the economy to help your business develop and fine-tune its business idea and strategy.
Market research focuses on a business’ market and landscape. It provides information about the business’ market and how customers perceive it, while social research aims to understand human behaviour and social institutions, and to discover and verify social facts.
Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research programme can help identify the key demographics and market segments that are most likely to use a given product or service. We gather and analyse data on customers, competitors, distributors, and other actors and forces in the marketplace.
We use social research to study social trends and patterns, dynamics and principles that exist between individuals and within societies. It is for you to better understand the social factors that motivate and influence your customers, identify new facts or verify existing ones, understand variations in socio-economic groups and find patterns of social norms.
Research methodologies
We work with our clients to understand their strategic plan, aims, and objectives, and what they plan to achieve. We then recommend the best methodologies and sample strategies to help with problem solving, and meet their requirements.
We have all the fieldwork channels in-house, data processing, and data analysts, working alongside our research experts to extremely high, recognised standards and supported by our stringent quality procedures.
Our research include primary and secondary research. Primary research includes interviews, focus groups, social media listening, polls, surveys, and observations. Secondary research includes academic articles, infographics, competitive analysis, and white papers. Qualitative research gives insights into how your customers feel and think, whereas quantitative research uses data and statistics such as website views, social media engagement, and subscriber numbers.
Some of our other research methodologies used are exploratory, specific, branding, customer, competitor, and product research.
Research goals
Having extensive and accurate research allows you to better understand your target audience, fill any gaps in your market, learn from your competitors and allocate your resources in the most profitable ways.
Our process is to define the problem or opportunity, develop a research master plan, collect raw data and information, analyse and interpret the data, identify pattern and trends to form report findings and put the research into action. The fundamental basis is listening and understanding people’s views, and interpreting this information to guide brands, organisations, charities and governments when making decisions.
Ultimately, research and data insights enables you to understand and interpret the increasingly complex world we live in.
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If you wish to discuss a new project please complete the form below or email a brief outline of your requirements to hello@andrewsworldwide.com. If you would prefer to discuss over the phone please drop us an email in the first instance and we can arrange a mutually convenient time for a call.
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